Doug Van Sach's Blog – May 2020 Archive (1)
Supercharging Vehicle Sales During the Recovery Phase
As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affinitiv evaluated the sales trends across 1,800 auto retailers in the US to understand the current level of recovery and to help retailers…
ContinueAdded by Doug Van Sach on May 28, 2020 at 1:29pm — No Comments
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