Rebecca Chernek's Blog – January 2014 Archive (1)

A Message to Dealers: Changing the Industry Culture

I recently read an article written by Jeremy Cato, a multi-award-winning journalist and senior writer for the Globe and Mail. Twice, he was named the automotive journalist of the year. His credentials are sterling.

            Mr. Cato attended the February 2013 International Autoshow in Toronto and was guest speaker to a large group of car dealers. He was asked, “How can dealers be better at serving their customers?”

            He looked over the room and saw nothing but…

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Added by Rebecca Chernek on January 2, 2014 at 6:13pm — 10 Comments

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