Rebecca Chernek's Blog – March 2013 Archive (1)

Is Your Menu Working You or Are You Working The Menu?

AutoNation USA, the #1 publicly owned retailer, opened it’s doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square feet. The showrooms included a café, a playroom, and an aftermarket display platform.



Kiosks with computers were placed throughout the store enabling consumers to efficiently check out in-stock inventory or to submit a loan application. Customers were greeted at these kiosks by F&I…

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Added by Rebecca Chernek on March 20, 2013 at 12:39pm — 1 Comment

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