Rebecca Chernek's Blog – April 2010 Archive (1)

FULL DISCLOSURE MENU SELLING OR NOT?

Full Disclosure Menu Selling or Not?



You would think with the magnifying glass on car dealerships around the country today, F&I managers would take heed of the importance placed on full disclosure selling. You would think they would understand why disclosing a base payment, the APR, the term and all buying numbers prior to offering other product options is critically important.





Unfortunately, there is still confusion regarding “full-disclosure” menu… Continue

Added by Rebecca Chernek on April 23, 2010 at 11:00am — No Comments

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