Todd Katcher's Blog – June 2012 Archive (5)

FB: The New Ad Network

FB: The New Ad Network

This could be scary -- or it could be a new amazing new advertising platform.

Facebook is working with Zynga to place ads on Zynga's new web-gaming platform. The advertisements are based on your Facebook history, not cookies or searching history -- but a cross section of everything you do on the web and Facebook.

For a little back-story, Zynga started out on the…

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Added by Todd Katcher on June 26, 2012 at 5:00pm — No Comments

Lessons from Microsoft: FAIL!

Microsoft Still Doesn't Get "It"ms logo

Coming off of WWDC (LINK) - the Apple developers' convention - as well as recent news about updated Chromebooks and Chrome Only "desktops" (LINK)-- I find it hard to notice that the spotlight on Apple…

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Added by Todd Katcher on June 13, 2012 at 11:30am — No Comments

Zuck Gets Fancy. So Should You.

Zuck gets Fancy - PIN THIS!

When Zuckerberg acts, rumors and a mass of people follow.

Recently Zuckerberg "liked" a post on Facebook and the comment went from less then 20 to 20,000 in a matter of minutes. It was a random comment, but the point is that people follow Mark.

the fancy So, when Mark recently joined Fancy (thefancy.com), people started asking - what's so Fancy? (…

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Added by Todd Katcher on June 12, 2012 at 8:30am — No Comments

facebook Can't Hear You!

facebook Can't Hear You

How many "likes" do you have?

Are you bragging about it?

What does a "like" mean?

While all these optimization companies and consultants talk about likes and the power of facebook, a "like" merely means that someone saw your page or your ad and hit, "like" . That's IT.

What does a "like" NOT mean?

That someone actually has any clue what your…

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Added by Todd Katcher on June 7, 2012 at 2:30pm — 1 Comment

GM - Super-Less Bowl

GM - Super-less-Bowl

 

GM is at it again. A week after cutting the $12M budget for Facebook, they announce that they will not be advertising in the next Super Bowl. (LINK)

 

Confusion continues to the goal of marketing and branding…

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Added by Todd Katcher on June 3, 2012 at 10:00am — No Comments

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