Customer:

"We'd like to cancel our agreement because your stuff doesn't work! It doesn't do half of the stuff that we need and we don't get any support from you."

Vendor:

"I'm sorry to hear this from you. I understand all the things that you are trying to do, and we do all that and much more. In fact, our records indicate that we have reached out to…

You have a customer to come in and pick up their brand new car today.

You are excited because you have a scheduled delivery.

You brag about it and come in on your off day.

The car is shined and ready to go.

The customer shows up on time.

And then it starts to rain.

Another car parks in front of them, delaying their exit.

And now their lasting impression isn't 100%…

What can you learn from Microsoft and Google?

Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands.

Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company.

I guess Google's motto of "Don't be evil" is back in play.

Let's…