Brian Pasch's Blog – February 2012 Archive (6)

Almost One Million Reasons A Day Why You Need A Better Automotive Advertising Strategy

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.

 

This is up from 550,000 activations a day just 4…

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Added by Brian Pasch on February 28, 2012 at 9:30pm — No Comments

Social Media Access Denied

 

Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites?  If this is the case, are you frustrated with your Dealer Principal's decision to block access?

I recently came across a situation where a dealership group was divided on how…

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Added by Brian Pasch on February 20, 2012 at 9:30pm — No Comments

Should You Be Testing Sponsored Tweets With American Express New Pilot?

Automotive Advertising With Twitter



American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.  Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.

 

The Amex program will allow business owners…

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Added by Brian Pasch on February 17, 2012 at 1:30pm — No Comments

The Top 5 Products at 2012 NADA Convention Receive Awards

 

PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.

The following companies/products were recognized with a Spotlight Award for excellence in…

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Added by Brian Pasch on February 10, 2012 at 8:50pm — No Comments

PCG Spotlight Award: Best of NADA Show Goes To Dealer.com

The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall.  The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman.  The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.

 

At the NADA Convention I take time…

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Added by Brian Pasch on February 7, 2012 at 10:00pm — 1 Comment

Be Back Mobile App Wins PCG Spotlight Award at 2012 NADA Convention

The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG SpotLight Award winners even more challenging.

 

This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.

 

Dominion Be Back…

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Added by Brian Pasch on February 7, 2012 at 9:29pm — No Comments

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