I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.

Take a minute to watch the video and see my comments at the bottom of this page.…

Another prediction that I wrote about has come true.  Change is in the air again at Google.  Paid Search just took a big step forward or backwards, depending on how you think.  It's called "Google Cars"

In November 2011, I wrote about a product called "…

I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency. This is a common occurrence within the automotive community since I offer my advice regarding vendors, products, and services to dealership executives seeking a third party opinion.

This conversation was interesting in that the agency…

I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update.  Their organic search traffic is down about 25% and they asked me to take a look at their Analytics and Webmaster Tools.

The frustrating part is that their marketing and "SEO Company" deleted the message inside of Webmaster Tools alerting the dealer that Google had some concerns about the linking strategy used by the dealership.  So without a specific message to go on, I…

Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.  

Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps.  The app categories that can be targeted are part of Google's Play and Apple's App…

Today, a good friend and associate Karry Moore passed away after a brave fight with Cancer at the age of 40.  

Karry Moore (left) and AJ LeBlanc (right) were co-founders of Car-Mercial, a company that serves the automotive industry with cutting edge video marketing and SEO solutions.

I spoke with Karry recently and his passion for…

Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into  Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating. 

I wrote about changes planned for …