The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.  

I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

Update:  July 19th - The partner that CarWoo! has selected is NOT Yahoo Autos rather they have selected AOL Autos.  Read the full story:  AOL and CarWoo! Partnership 

On July 5th, Jason Stein Editor at Automotive News broke…

Next week, July 24-25th at the Hilton DFW Lakes Hotel, dealers from across the country who want to improve their BDC/Internet processes are heading to the Digital Warrior Academy (DWA) for training.  …

Well it never ceases to amaze me on the efforts people will go to create a fake review.  It seems like the stakes of the game have gone even higher. 

Los Angeles Times writers Jessica Guynn and Andrea Chang…

Jason Stein, editor of Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform.  The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.

According the the…

The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.

Dealers have been having trouble posting reviews from Apple iOS devices.  For many dealers, the review button was no longer visible…