Brian Pasch's Blog – September 2011 Archive (2)

DealerElite Members Invited to Join 1st Automotive ZMOT Study

About the 1st Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online workshops, and planning materials for car dealers on this…

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Added by Brian Pasch on September 23, 2011 at 9:54pm — No Comments

2,747 Reasons Why You Should Care About Review Counts on Google Places

We all know by now that at the end of July, Google changed how they calculate star counts on Google Places.  (see previous post)

 

Dealers that relied heavily on Dealerrater.com, Yelp.com, or…

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Added by Brian Pasch on September 18, 2011 at 9:00am — 1 Comment

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