I visited a client at their dealership this past week. After my full day review which included time to meet and train their staff, I was asked by the Dealer Principal: "Just How Far Behind Are We?".



This is actually a common question that I get asked…

Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.  

DMSC is being held just prior to NADA in Las Vegas, so you…

Google just made a big change in how they will track organic visits to your website.  If a consumer is logged into their Google Account and does a search in Google, and clicks on your link, you WILL NOT be told which keyword they used.

This has a major impact in keyword optimization and web content strategies. Google will still show referral website traffic but not the keywords used in search to arrive at your site.

Here is the official announcement from…

I was watching CNBC this morning in a Chicago hotel this morning and I was pleased to see a commercial that advertises that Ford Dealers will beat any locally advertised price on tires!  

This is exactly what local franchise dealers need from their manufacturers.  They need a message to fight back against independent…