Brian Pasch's Blog – December 2010 Archive (4)

Automotive Marketing Boot Camp to Precede 10th Digital Dealer Conference

The 2011 Automotive Marketing Boot Camp (#AMBC), organized by PCG Digital Marketing, is scheduled from April 16th – 18th in Orlando Florida.

The Boot Camp will feature two full days of classes on Sunday and Monday to provide the strongest educational experience for all that attend. This is the second year that the Automotive Marketing Boot Camp will be…

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Added by Brian Pasch on December 31, 2010 at 5:00pm — No Comments

Dealer ELITE Members Invited Into Automotive SEM Study

I am pleased to invite members of Dealer ELITE to participate in the Automotive SEM Study which starts on February 15, 2011. The study will take 100 dealers through using pay-per-click advertising strategies to increases sales. There is…

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Added by Brian Pasch on December 27, 2010 at 10:17am — 1 Comment

The Stars Are Lining Up With Google Hotpot

It's hard keeping pace with Google in the past month and I bet you haven't thought about how Google Hotpot will impact your dealership. Read my thoughts at the end of this post but let me help you catch-up on terminology first.

It's been a busy month for Google: Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that I'm chasing Google's product team to understand the implications of all these new… Continue

Added by Brian Pasch on December 5, 2010 at 1:55pm — 1 Comment

Did You Get A Fiat Franchise? Get Your SEO Strategy Started!

If you are a member of Dealer Elite and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice.

Most new Fiat dealers have not started their digital marketing strategies so members of dE will get a head start. The early bird will get the worm -… Continue

Added by Brian Pasch on December 3, 2010 at 11:00pm — No Comments