Stephen Jackson's Blog – January 2012 Archive (3)

Auto Dealers Use Facebook Geotargeting For Digital Marketing

Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales –…

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Added by Stephen Jackson on January 23, 2012 at 3:49pm — No Comments

How Auto Dealers Can Survive A Social Media Crisis

“Neither privacy nor publicity is dead, but technology will continue to make a mess of both.”

- Danah Boyd, social media researcher for Microsoft

If you have a strong social media presence for long enough, crisis is bound to strike. Whether a stray tweet intended…

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Added by Stephen Jackson on January 18, 2012 at 5:43pm — No Comments

How Dealerships Should Sell Cars to Generation Y

To sell cars to Generation Y, dealerships must understand the mind of a Millennial. As a member of Generation Y, I’ll share with you my intimate knowledge on how you can best connect with younger customers.

These individuals, commonly known as Generation Y or the Millennials, are still burdened with leaving their homes…

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Added by Stephen Jackson on January 11, 2012 at 1:35pm — No Comments