The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a…

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

“I’m afraid I can’t talk to customers, Dave.”

I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to the bottom of the sea or to the …

Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s announcement of a Facebook search engine serves as a light at the end of a tunnel for many investors. …

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is seemingly limitless. Full Internet access from…

NEWS RELEASE

FOR RELEASE: IMMEDIATELY

CONTACT:  Maureen Condon

Dealer Communications

508-801-8283

mcondon@dealer-communications.com

Regional Director of sales for ActivEngage  Discusses Live Chat: What Auto Dealers  Need to Know to Get…

Social media marketing is a time-consuming endeavor, and not all of us are hip to the language of tweets and likes. But that’s okay – you can find young professionals who are already devoted to social media – and they’ll often work for free! I’m talking of course about interns, a magical breed of ambitious,…

On September 21st, millions of people across the nation will stand in line for hours for the privilege of paying $800 for a product that does almost exactly the same thing as the one that they probably already own. Analysts predict that Apple’s iPhone 5 could become the…

It’s true that the live chat adoption rate is growing astronomically among auto dealers. The ability to greet your online shoppers and walk them around your virtual showroom has proven to be an invaluable technology, driving more customers to physical dealerships and ultimately selling more cars. You know all of this already, but one question remains: Do I manage my own website chat, or…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on…

When you’re on social media sites as much as I am, you see a lot of negative brand messaging. Take, for example, the ongoing Progressive case in which a lone blogger has rallied millions of angry Americans to voice their outrage on the insurance company’s Facebook wall. We…

Stephen continues his coverage of the GM eSummit, stopping this week in Chicago for more great tactics to dominate digital.

I often find that the greatest source of automotive thought leadership in today’s digital…