Richard Holland's Blog – April 2014 Archive (4)

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency. The lack of price transparency in parts and…

Continue

Added by Richard Holland on April 24, 2014 at 8:04am — No Comments

Dealer Service & Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results. The report concluded that customer satisfaction with dealer service has increased across the board with overall CSI increasing from an average score of 846…

Continue

Added by Richard Holland on April 17, 2014 at 9:34am — No Comments

Fallon Chooses Ford amongst Controversy & Salespeople Humiliation

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King…

Continue

Added by Richard Holland on April 10, 2014 at 10:00am — 8 Comments

What Happened to Customer Service?

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry. The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly becoming more prominent in our industry. A couple of companies that are gaining steam include the…

Continue

Added by Richard Holland on April 3, 2014 at 6:28am — No Comments

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service