Brad Alexander's Blog – March 2011 Archive (5)

Make 'em Thirsty

Making 'Em Thirsty

 

     Auto sales, any sales really, is a people business.  It is about identifying a customer's wants and needs and tailoring your product to them.  Too many people who have “Sales and Leasing Consultant” on their business cards are nothing more than paper hat wearing, order taking monkeys with notes in their mouths.  Customer's come to dealerships and give the sales representative a list (an order) of what they…

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Added by Brad Alexander on March 25, 2011 at 1:53pm — No Comments

Two Reasons...

 

 

     “There are two reasons people fail in the car business; they’re either lazy or they’re stupid.”  Those were the words of wisdom and inspiration I was given in a letter by my mom's second husband, Phil  when I first got into the business.  He was in his fifth decade in the industry, a dealer principal/owner on the East Coast.  I was a green-pea in the Pacific Northwest.  No pressure, if I fail, I’m either lazy or stupid.  I guess of the two, stupid would be…

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Added by Brad Alexander on March 20, 2011 at 1:50pm — No Comments

7 Habits of Completely Useless Managers

7 Habits of Completely Useless Managers

Due to the overwhelming response to The 7 Habits of Largely Ineffective Salespeople I was compelled to write a follow up piece on Sales Managers. These 7 habits will be beneficial to those already in a management role as well as those aspiring to become to be managers. If you are a Largely Ineffective Salesperson these additional habits will put you on the fast track to the abyss of poor management…

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Added by Brad Alexander on March 17, 2011 at 11:09am — 1 Comment

What is a Car-guy?

What is a Car-Guy?

     When my, then girlfriend, now wife Bernadette and I announced to our families that we were going to get married it was met with let’s call it muted approval (concern and disapproval really).  First off, we were thousands of miles away from either of our kin, stationed on the island of Guam.  Secondly, we were young, 19 and 21.  Finally, we hadn’t known each other very long (I proposed on our second date!).  We had met in…

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Added by Brad Alexander on March 15, 2011 at 12:00am — 4 Comments

The 7 Habits of LARGELY INEFFECTIVE Salespeople

The 7 Habits of Largely Ineffective Salespeople

     It is with my sincerest apologies to Stephen Covey that I write these words.  As I review his book The 7 Habits of Highly Effective People and consider the simplicity of most of its contents my mind goes to the insanity of our industry.  I trust you will receive this in the spirit in which it is intended.

     The 7 Habits of Largely Ineffective Salespeople is a compilation of vast…

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Added by Brad Alexander on March 13, 2011 at 5:59pm — 1 Comment

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