Chris Saraceno's Blog – April 2014 Archive (1)
"Why Bad News Could be Good News "
In 2004, the Lego company was on the verge of bankruptcy. Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction, trying a new form of kid-centered marketing. They started the Lego Magazine, directed to kids in their new Lego Club, launched design competitions and introduced Mindstorms, the…
ContinueAdded by Chris Saraceno on April 25, 2014 at 12:30pm — 12 Comments
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