Larisa Bedgood's Blog – June 2016 Archive (4)
Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales
Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales
As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer…
ContinueAdded by Larisa Bedgood on June 30, 2016 at 9:12am — No Comments
What Drives the Automotive Aftermarket’s Online Shoppers
What Drives the Automotive Aftermarket’s Online Shoppers
E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by …
ContinueAdded by Larisa Bedgood on June 21, 2016 at 8:53am — No Comments
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry
Connectivity and digitalization are the number one key trends disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey…
ContinueAdded by Larisa Bedgood on June 14, 2016 at 10:00am — No Comments
3 Ways the Automotive Industry Can Reach Mobile-First Consumers
3 Ways the Automotive Industry Can Reach Mobile-First Consumers
Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a …
ContinueAdded by Larisa Bedgood on June 7, 2016 at 8:51am — No Comments
Latest Blog Posts
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- Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.
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- DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing
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- Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success
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Most Popular Blog Posts
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- Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies
- Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers
- Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.
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