In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today. 

Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two…

Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news for the auto industry is that they are spending and in the market for new cars.

American Seniors

According to US Census data, from 2003 to 2013 the number of licensed drivers over the age of 65 increased by 8.2…

When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.

When…