Timothy Martell's Blog – October 2012 Archive (21)

Making Light of Sandy, Is There Such a Thing as Bad Publicity?

There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to brew, it pays to be right in the eye of that…

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Added by Timothy Martell on October 31, 2012 at 8:30am — 12 Comments

Twitter Trying To Make Engagement More "Light Weight"

Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight” but it could still have an impact on…

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Added by Timothy Martell on October 30, 2012 at 11:00am — No Comments

The Wide World Of Sub Reddits

You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so that quality posts move towards the first page and other posts fade into obscurity. Usually, Reddit is talked about as a great place to find interesting content, but the site offers more than that. It can be a great asset for marketing…

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Added by Timothy Martell on October 29, 2012 at 10:00am — No Comments

Thomas Cook Meets Thomas Cook

Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because if you don’t, a competitor might.

This played out last week…

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Added by Timothy Martell on October 26, 2012 at 10:00am — No Comments

Diagnose Your SEO Problem Properly

I’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimization strategies you can use for single pages or sections…

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Added by Timothy Martell on October 25, 2012 at 9:00am — No Comments

Wikimotive's New Ebook: Social Link Building

Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social link building is often overlooked. Social link building enables you to build links that will spread…

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Added by Timothy Martell on October 24, 2012 at 9:30am — 5 Comments

SEMPO Appeals To The FTC To Change SEM Regulation

Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC's plan to file an anti-trust case against them, now it seems the non-profit organization SEMPO is trying to get their licks in as…

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Added by Timothy Martell on October 23, 2012 at 9:00am — No Comments

Viral Social Media Marketing After The Presidential Debate

Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the first opportunity. Of course we’re talking about the cyber-snipers, the…

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Added by Timothy Martell on October 19, 2012 at 11:00am — No Comments

So You Think You're Ready To Handle SEO In House?

These days a lot of businesses are trying to decide if they should handle their own SEO or hire a company to do it for them. In today’s economy everyone is trying to save money but when it comes to SEO sometimes when you think you’re saving money you could really be losing money. Handling your own…

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Added by Timothy Martell on October 18, 2012 at 9:30am — No Comments

Google's Newest Tool: Disavow Links

We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until now, there hasn’t been an official solution for when you’re bombarded by poor…

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Added by Timothy Martell on October 17, 2012 at 10:00am — No Comments

Google May Be Fighting Off An Anti-Trust Lawsuit Soon

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners "have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals." A decision to file a law suit against Google could…

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Added by Timothy Martell on October 16, 2012 at 10:30am — No Comments

7 Tips For Spam-Free Email Campaigns

If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to fall into the “spam” category. It can be difficult to walk that line between what is acceptable and what is annoying, but it’s…

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Added by Timothy Martell on October 12, 2012 at 9:00am — No Comments

Google Recently Updates Page Layout Algorithm

Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is designed to reward websites who place their content above their advertisements. In a tweet on the subject Matt Cutts mentioned that 0.7% of English language queries will be affected. This may seem like a small number but in reference to…

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Added by Timothy Martell on October 11, 2012 at 10:30am — No Comments

Twitter Tips For Local Marketing: A Wikimotive eBook

If you’re a local or regional business looking to advertise on the cheap, you probably use social media. Most everyone is on Facebook, but does your company have a Twitter? If not, you’re missing out on one of the most powerful and reliable social media…

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Added by Timothy Martell on October 10, 2012 at 9:30am — No Comments

Why Google+ Local Is So Important

Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+ Local, which used to be Places, is a very valuable resource for any business. The idea is that you…

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Added by Timothy Martell on October 9, 2012 at 8:56am — No Comments

Facebook Likes May Lie: Finding A New Metric

When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts doesn’t drop off. I’m sure you already know that…

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Added by Timothy Martell on October 8, 2012 at 4:06pm — No Comments

Facebook Reaches A Billion Monthly Users

Facebook has hit another incredible milestone yesterday; the social network now has over a billion active monthly users. Did you read that right? That’s a BILLION with a B. Every single month. Marketing using Facebookcan potentially reach…

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Added by Timothy Martell on October 5, 2012 at 10:30am — No Comments

The True Impact Of Social Media On SEO

I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may use this social network information differently but no one can deny that it is having a significant effect on automotive…

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Added by Timothy Martell on October 4, 2012 at 11:13am — No Comments

Google Algorithms Hit Exact Match Domains

How have you been optimizing your site for Google? If you’re still ranking well after this year’s barrage of updates, you must be doing something right, because Google is notoriously tough on cheaters. For Google there is a fine line between cheating and good small…

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Added by Timothy Martell on October 3, 2012 at 9:36am — No Comments

87% Say Social Media Helps Their Business; Could It Be Higher?

Nearly 9 out of 10 small business owners are saying that social media has been helpful to their business. There are even more impressive stats in the same survey that seem almost low. In this article we’ll explain why social media marketingis so…

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Added by Timothy Martell on October 2, 2012 at 11:33am — No Comments

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