What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list. The problem is, those things don't just happen on their own.

One way to accomplish these goals is to pursue link building by creating amazing content. Links are one of the most important…

If you follow the SEO industry, you'll know that there's a constant debate about whether or not the practice is really "SEO" (search engine optimization) anymore. Because for the most part, it's not. Sure we still do on-page optimization that helps create search-friendly pages, but that's only one small part of what most SEO companies provide moving into 2016.

Instead, most of what Wikimotive does as an…

Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week's column was written by Wikimotive's Mark…