Scot Eisenfelder's Blog – November 2019 Archive (1)
Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds
Predictive personalization key to matching precedent set by non-auto retailers
Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…
ContinueAdded by Scot Eisenfelder on November 11, 2019 at 8:00am — No Comments
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