Customer satisfaction and customer retention are paramount for a dealerships long term success!

So…..how can you make sure that your entire team understands this and performs at its highest level??

You HAVE to build a culture!

Here is a link to a blog that I wrote about building a culture:

Are you just training them…

What does it take to succeed in today’s automotive environment?

It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!

It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!

It takes the understanding of technology and how to utilize it to maximize growth and…

I am asking everyone in the DealerElite community for their assistance!

I am looking to make my return to retail with a Dealer or Dealer Group that could use my expertise.

It has been difficult getting my consulting business off the ground. It was much more difficult than I originally thought it would be.

So I am…

Every single time you go to the Doctor’s office, it happens.

They take your “vitals”

They check your pulse, your temperature, your blood pressure and they weigh you.

Your vitals are an indication of how your body is doing “health-wise”.

If any of the “vitals” are outside of the normal parameters, it may…

Today’s customers have access to an abundance of knowledge.

They can get on their computer or smart phone and see what the cost of a New Vehicle is.

They can appraise their own trade.

They can see what the lowest interest rates are.

They can do side by side comparisons with vehicles they are looking…

I know…….it’s a pretty strong title for an article.

BUT….it’s true…..

It pertains to a vast majority of car dealerships around the country!

Your own employees MUST hate doing business with you!

They take their own personal vehicles and get oil changes, tires, tire rotations, alignments,…

Have you ever noticed that the type of vehicle that a person buys reflects their character or lifestyle?

People buy certain vehicles for a reason!

People buy pickup trucks for work or play….and maybe a little of both!

People buy minivans mostly because they have children.

People buy sports cars mostly…