Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

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Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

Continue

If anyone is still using stock photos on their websites, I would recommend you stop right now.  Get out there and take your own pictures; better yet, take them in front of your store to build instant credibility.  Also, make sure you have a good camera; a good one should be able to support 100 photos per car.  An easy way to take these pictures is to set up three spots; one for small, medium and large cars.  Then put dots around each spot.  So anyone can take these pictures just by walking… Continue

DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA^® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…

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