Maximizing your Most Valuable Asset

Use the data you already own as your most valuable asset for producing maximum ROI

Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…

What More is your Website Hiding?

Technology exists today that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country.

Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to…

Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit

Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape

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The Makings of a Great Internet Director

Lessons learned and tactics tried by top Internet directors to improve their own success

Moderator: Joe Webb

Panelists: Lisa Jo Swain, Director of e-Commerce Operations, SunStar Autos

Jon Berna, e-Commerce Director, Hubler Automotive Group

Richard Lucy, e-Marketing Director, Tim Dahle Nissan

One excellent leader can single-handedly transform the online profitability of your store. Dealer…

Innovative Dealer Summit invites Sean Stapleton, CSO and Kendall Billman, VP of Interactive Marketing to speak at the event hosted by the Colorado Automobile Dealers Association Event

Overland Park, KS – March 14, 2012- VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is a sponsor at the Innovative Dealer Summit, organized…

The Seven Habits of Internet Buffoons

How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts

What can you learn from a pizza parlor, the Mercury-Gemini program, and a cat that will make you great at e-commerce? You will learn how in this entertaining and educational session that will show you that it is often not what you do that makes you great in your online efforts, but what you don’t do. Real-life examples,…