This Week in Social Media

News for the Week of November 28

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…

You already know your customers are online learning about the products and services they’re considering.  And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome.  But before you start throwing articles, pics, and videos online, there are a few things to remember. …

This Week in Social Media

News for the Week of November 21

Facebook Updates Metrics and Reporting

Facebook had reportedly been having some issues with the metrics it provided, so they have…

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.  Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected individuals with access to endless information that…

Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged…

This Week in Social Media

News for the Week of November 14

Instagram Adds More Features to Stories

New Instagram Stories features, including Boomerang, Mentions, and Links have been added…

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.  While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in.  When it comes to automotive,…

This Week in Social Media

News for the Week of November 7

Twitter Beefs Up Customer Service Efforts

Twitter announced they have added two new features to Direct Messages:…

Great brands differentiate themselves through storytelling.  Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about.  Instead of simply telling shoppers what they do or what they sell, the secret behind their successful brand strategies lies in telling their stories—who they are,…

Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.  Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…

This Week in Social Media

News for the Week of October 31

End Screens Feature From YouTube Available for All

When creators produce great content, it leaves viewers looking for more. End Screens is…