Joseph Little's Blog (259)

VinSolutions Announces Certification with Mitsubishi for Dealer CRM and ILM

Overland Park, KS – April 13, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been approved by Mitsubishi for certification as a Certified Lead Management Provider (CLMP). 

Mitsubishi certification ensures that dealers using the VinSolutions’ suite of…

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Added by Joseph Little on April 14, 2011 at 9:34am — No Comments

VinSolutions Announces Lead Certification with Saab

 

 VinSolutions Announces Lead Certification with Saab 

VinSolutions is currently certified with thirteen (13) Original Equipment Manufacturers (OEMs) with new partnerships in development. 

Overland Park, KS – VinSolutions has announced their certification by Saab Cars North America (SCNA) as an approved lead management vendor. Benefits to the VinSolutions dealership customers of this (OEM) partnership include the guarantee of up-to-date…

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Added by Joseph Little on April 13, 2011 at 9:21am — No Comments

Bad Data In, Bad Data Out

We have a saying at VinSolutions “Bad data in, bad data out”, meaning even with all of the technology we have today, if your customer information is incomplete it is not worth keeping. One of the biggest challenges we have in setting up new accounts in Implementation is getting good data from another CRM/ILM. Every CRM/ILM has their own formats of exporting data and let’s face it; they are reluctant to give you the data you…

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Added by Joseph Little on March 24, 2011 at 10:34am — No Comments

Website Analysis

Your website is your online Sales Department.  From that perspective, what does your dealership Sales Department do with a new potential customer? 

  • Welcome them to the store.
  • Find out what they’re looking for – sales, service or parts.
  • Help them get what they need.

Your website can’t “talk”…

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Added by Joseph Little on March 17, 2011 at 10:29am — No Comments

Create Emotional Connection with your Community through Twitter

Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account for his personal account and posted on the Chrysler Twitter page, ““I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive.” Between “to” and “drive” was an unfortunate word. The impact was felt immediately when followers began to retweet the post. Chrysler quickly responded by posting “Our apologies-our account was…

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Added by Joseph Little on March 16, 2011 at 3:19pm — No Comments

Never before has there been a better time for technology.

The keys to the kingdom lie in the palms of those who have the latest and greatest that technology has to offer.  This holds true for the automotive industry.



What does innovative technology have in common?  It makes life easier.  Pick up your Smartphone and you can browse the web, obtain turn-by-turn directions via GPS and send a picture of your newborn to the grandparents across country.



Automotive technology should be able to perform the same number of functions as today's… Continue

Added by Joseph Little on March 8, 2011 at 12:34pm — No Comments

Importance of monitoring your digital presence.

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

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Added by Joseph Little on February 14, 2011 at 3:14pm — No Comments

Importance of monitoring your digital presence.

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

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Added by Joseph Little on February 14, 2011 at 3:14pm — No Comments

Quit using stock photos

If anyone is still using stock photos on their websites, I would recommend you stop right now.  Get out there and take your own pictures; better yet, take them in front of your store to build instant credibility.  Also, make sure you have a good camera; a good one should be able to support 100 photos per car.  An easy way to take these pictures is to set up three spots; one for small, medium and large cars.  Then put dots around each spot.  So anyone can take these pictures just by walking… Continue

Added by Joseph Little on February 11, 2011 at 5:10pm — No Comments

Reynolds Announces Certified Interfaces between the ERA® DMS and 
CRM Solutions from VinSolutions

DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…

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Added by Joseph Little on February 2, 2011 at 5:30pm — No Comments

VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

Overland Park, KS. – January 28, 2011 – VinSolutions LLC, An industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management (ILM) and Complete…

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Added by Joseph Little on January 31, 2011 at 3:22pm — No Comments

be One with Vin Contest!

Added by Joseph Little on January 21, 2011 at 2:12pm — No Comments

Babies born today will never know about.....

Video tape: The tape-less camera we use today offers much higher quality than anything that could have been imagined 10 years ago.…

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Added by Joseph Little on January 6, 2011 at 1:00pm — No Comments

21 Social Media Predictions and Trends for 2011

  1. Facebook will go public and make the current $50 billion dollar valuation look…
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Added by Joseph Little on January 5, 2011 at 2:15pm — 1 Comment

Analyzing Your Website Traffic

In pulling up stats on random websites, I have seen a very definite trend in the past 30 days of visitors. Traffic is highest the first part of the week – Monday through Wednesday – then seems to taper off into the weekend. This surprised me, as I always thought people would spend time on the weekend shopping online. What this tells us is that you should focus your…

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Added by Joseph Little on December 30, 2010 at 12:25pm — 1 Comment

Gen Yers killing Traditional Media?

More good news for Facebook CEO Mark Zuckerberg and not-so-great news for purveyors of traditional media: 81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content, according to a report from L2 Think Tank.

The report, based on a survey of 535 “high-achieving and high-earning” Gen Y adults (average age: 27), also shows that blogs and newspapers…

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Added by Joseph Little on December 16, 2010 at 3:30pm — No Comments

Dealer Internet Battle Plan

VinSolutions, the premier web services and CRM provider in the automobile industry, will be sponsoring this year’s “Dealer Internet Battle Plan” seminar in Atlanta, GA from January 18th – 20th 2011.

- Sean Stapleton, VinSolutions’ Chief Sales Officer will be speaking; along with Ralph Paglia, Larry Bruce, Jim Ziegler.

- The venue for this event is the…

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Added by Joseph Little on December 14, 2010 at 3:17pm — No Comments

Emotional Connection

Almost all dealers want to create that emotional connection between themselves and their potential customers. Where I come from most customers want not only get the big deal but also they want to think, and believe, that the person that they are buying from is on "their side". It takes me back to the King of the Hill episode where Peggy wants to buy a car but Hank tells her that he'll do the negotiating because he has "a car guy", a "car guy" that he's been buying from for 25 years. Peggy… Continue

Added by Joseph Little on November 10, 2010 at 4:48pm — No Comments

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