Great brands differentiate themselves through storytelling.  Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about.  Instead of simply telling shoppers what they do or what they sell, the secret behind their successful brand strategies lies in telling their stories—who they are,…

Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.  Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…

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News for the Week of October 31

End Screens Feature From YouTube Available for All

When creators produce great content, it leaves viewers looking for more. End Screens is…

With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want.  Whatever the product, there’s no shortage of options and…

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way.  Brand-new drivers are no longer forming lines at the DMV the second they…

This Week in Social Media

News for the Week of October 24

Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses

Facebook issued an update to improve the usage of the Events bookmark by adding a new…

Canadians Find YouTube Ads 57% More Engaging Than TV Ads from AutoAlert on…

One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars.  Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world.  All these things are causing a major shift in the way…

This Week in Social Media

News for the Week of October 17

Pinterest Increases Targeting Options for Ad Campaigns

Pinterest provides an opportunity for your business to reach new and existing customers by targeting because Pinners are looking for ideas to act on. People use Pinterest to get…

Instagram Has 58 Times More Engagement Per Follower Than Facebook from AutoAlert on…

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News for the Week of October 10

Facebook At Work Getting Ready to Launch

This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is…

You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying.  But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?

The connection your employees have with your customers is…

59% of Marketers Use Social Media for 6 Hours or More Each Week from…

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Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…

Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect recipe,…

Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their lives.  In addition, Twitter users can…

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News for the Week of September 12

Facebook Updates Features for Video Crossposting

Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…

Millennials are tech-savvy, ambitious, and on the lookout for jobs that encourage upward mobility.  Most businesses are keeping their eyes open for these young professionals as well—and it makes sense, because by 2020, millennials will make up around…

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