This week, Jeff visits yet another common mistake that service advisors make: not asking for future business! Future business requires the advisor to not only sell the service, but also sell themselves! The most effective way to do this is by using the proven techniques: The Next Visit and The Proactive Next Visit. Both word tracks will secure you more future business than you can imagine! Copyright 2018 Wm Jeff Cowan…

This week, Jeff discusses a familiar topic to many of us: Why customers won't buy! We've all had great presentations, closes, and product value, so why don't we get the sale every time? Is it because your product is unnoticed, your presentation doesn't showcase the value or brand, the product isn't current enough, or you simply don't know where to start? Stay tuned to find out the top three reasons why people don't buy. Copyright 2018 Wm Jeff Cowan…

This week, Jeff discusses arguably the biggest mistake advisors make- not giving it their all! Are you part of the 80% that goes to work, waves behind the desk, doesn't walk around every car, or simply has your lazy days? This message is for you! Dealers, managers, principals, advisors, this message will hit home for you and your staff. Listen in for an inspiring yet motivating "wake up call" that everyone in the service industry can learn from! Copyright 2018 Wm Jeff Cowan…

This week, Jeff discusses how to ensure your success within your professional sales career. The key is to surround yourself with 4 types of people: models, mentors, partners, and friends. Tune in to see how each type of support can benefit you and help you maximize your potential! Copyright 2018 Wm Jeff Cowan

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This week, Jeff continues with another common mistake that service advisors make- not following the processes! Whether they are implemented by your manager or your dealership, they are there for a reason! Don't be lazy, follow the process, and maximize your potential on the service drive! Copyright 2018 Wm. Jeff Cowan

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This week, Jeff discusses a close that delivers an 80% or above closing ratio: The Alternative Choice close! The secret to this close is to make sure the choice is between buying or buying. Tune in to hear the exact approach and word track! Copyright 2018 Wm Jeff Cowan

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This week, Jeff discusses another common mistake that service advisors make: not being prepared! When you manage your success using the sales worksheet, you become more prepared for the day ahead! Tune in for the proven process to manage success, prepare for your day, and plan for the maximum amount of opportunity on your service drive.

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This week, Jeff discusses how to overcome the very first objection when your customer simply says "no". When customers don't give a reason for saying "no", overcoming the objection can quickly become the hardest part of the sale. Using the "Are You Sure?" close will work over 40% of the time! Try it out and let us know how it works for you! Copyright 2018 Wm. Jeff Cowan

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This week marks the start of a new series! Jeff is discussing the most common mistakes that service advisors make. Over the next few weeks, he will discuss how to prevent those mistakes, why they can hurt your career, and how to combat them in order to maximize your success! Copyright 2018 Wm Jeff Cowan

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