This week, enjoy a snippet from a live workshop!

The person who is in control in any given situation is the one who puts themself in the position to dictate the outcome. Watch a clip from Jeff's latest Live workshop "The 6-Step Road to Higher Sales, Customer Retention and Survey Scores" to discover why your service department may be missing sales. (part 1 in the fall Hump Day series) Copyright 2018 Wm Jeff Cowan.…

This week, Jeff discusses how to tackle your notoriously slow month (usually December and fourth quarter). With strategies for overcoming objections and four tips to not give up, you are sure to make it your best quarter yet!

Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

This week, Jeff begins a new series on the six areas of closing. Many people get wrapped around just one part of closing: when to ask for the money! Stay tuned to hear each area of closing and how important they are to maximize your results. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

This week, Jeff talks about how to handle the taboo topics while on the service drive. Sex, religion, and politics are three topics that often come up when building rapport, but you cannot take the bait! Stay tuned to hear how to redirect the conversation in a professional way. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

This week, Jeff discusses a historic close, and one that can still be used today with slight changes dependent on the scenario. The Ben Franklin close will offer a high closing ratio, and will require the customer to make a decision rather than "thinking about it". Stay tuned to hear the role-play and word track! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the "Next Visit" word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

This week, Jeff discusses personal stories, sales stories, and ties them into a life lesson. Stay tuned to hear why sales was such a successful path, how it can help you in multiple aspects of life, and why it is such a valuable career. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…