Steve Stauning's Blog – April 2015 Archive (4)

It's All About the ROI

 

Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing.

Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the issue, the bad advice always seems to outweigh the good. (Usually because those creating the…

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Added by Steve Stauning on April 30, 2015 at 2:30pm — No Comments

5 Simple Rules… for Eliminating Skating Forever

If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.

We call it skating; and it works like this:

A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…

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Added by Steve Stauning on April 16, 2015 at 8:30am — 8 Comments

The Three Car Dealership Biases to Making a Change in Culture

Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic bullets,” and “game-changers” over the past 100+ years that most…

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Added by Steve Stauning on April 8, 2015 at 9:00am — 4 Comments

Yippee! We're Above Average!

“What’s the Average Closing Percentage for Automotive Leads 30, 60 and 90 Days Old?”

I recently received a variation of this question from a visitor to my free video training website, and given that many automotive managers, salespeople and BDC agents likely have the same question, I…

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Added by Steve Stauning on April 6, 2015 at 9:54am — 1 Comment

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