Larry Bruce's Blog – April 2012 Archive (1)
More ZMOT!...Really?
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
- People spend as much time consuming online media as they do off
- Targeting is getting better & faster online,…
Added by Larry Bruce on April 8, 2012 at 10:32am — 1 Comment
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