John Sternal's Blog – January 2018 Archive (5)

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyzes vehicle research patterns of auto shoppers during the Grammys, and compares to share of interest during the three weeks prior to the…

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Added by John Sternal on January 30, 2018 at 2:36pm — No Comments

NEW ANALYSIS SHOWS ALTERNATIVE FUEL VEHICLE GROWTH IN THE SWAPALEASE.COM LEASE MARKETPLACE

Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel vehicles in the lease marketplace, including hybrid and Electric Vehicles (EV). The analysis shows that Alternative Fuel vehicles now make up roughly 7.5% of the Swapalease.com marketplace, up from 5.5% back in 2015.

The analysis comes on the heels of a report by …

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Added by John Sternal on January 26, 2018 at 2:19pm — No Comments

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a 12-month depreciation of -13.2% during 2017, compared to -17.3% in 2016.

Two vehicle segments tied for the lowest depreciation during December. Both…

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Added by John Sternal on January 18, 2018 at 1:52pm — No Comments

MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we start off the New Year.

Only one vehicle is currently offered for less than $150 per month on Wantalease.com. The Honda Civic…

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Added by John Sternal on January 18, 2018 at 1:50pm — No Comments

LEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 62.0% approval rate for December. The lease credit approval rate decreased slightly from November’s rate of 67.5%.…

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Added by John Sternal on January 10, 2018 at 11:01am — No Comments