Protective Asset Protection, a leading provider of F&I programs, services and the Protective dealer owned warranty company program, enters 2022 promoting the new Protective brand identity to the automotive, marine and powersport industries.

The new brand identity was formally launched in September 2021, and exemplifies Protective’s 114-year…

Longer Retail Loan Terms Creating More Demand for Shorter-Term Leases  

CINCINNATI, OHIO (February 15, 2022) – Swapalease.com, the nation’s largest car lease marketplace, released today its latest national auto lease trends report illustrating insight and data on lease prices and brand usage during the fourth quarter of 2021.…

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has become a certified partner in Mazda’s Cars for Sale Pilot Program, powered by Google.

The Cars for Sale Pilot Program enables PureCars’ Mazda dealer partners to showcase their inventory directly on Google Business…

ATLANTA – (February 8, 2022) – Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program.

PureCars is part of a select group of…

Miami, FL Feb 4, 2022

AutoLeadStar, automotive’s first customer data and experience platform (CDXP) announced its seamless API-level integration with FUSE, a company committed to making car financing simple. 

As data connectivity and orchestration becomes more prevalent in the automotive industry, it’s critical dealerships invest in the proper infrastructure to connect previously siloed data and create seamless customer…