Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.

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The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…

Chevrolet Impala was one of two Chevrolet vehicles (Cruze) to make the Consumer Reports' top-10 list of most recommended new vehicles for 2017. See the story here. I have some additional Chevrolet Impala shopper interest data that may be useful to you, courtesy of Jumpstart Automotive Media.

According to Jumpstart, the Chevrolet Impala was the most cross-shopped non-luxury vehicle across Jumpstart’s portfolio of sites in 2016.

Chevrolet Impala has…