John Sternal's Blog – March 2023 Archive (2)

Industry Survey Shows Continued Disparity In Dealers’ Importance of Quality Online Photos Compared With Consumers’ Importance Of Visual Buying Needs

Dealer Image Pro Evaluates State of Dealership Photo Merchandising In 2023 …

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Added by John Sternal on March 9, 2023 at 9:30am — No Comments

How The Super Bowl Spawned New Video Creativity Within the Automotive Industry

Now that this year’s Super Bowl is officially behind us, it’s safe to say the TV commercials shown throughout were as highly viewed as the game itself, in which advertisers showed their commercials to an audience of 113 million, the biggest in the past six years[1].

Whether it was comedian Will Ferrell pitching public acceptance for electric vehicles (EVs) on behalf of GM or…

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Added by John Sternal on March 1, 2023 at 8:00am — No Comments

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