John Sternal's Blog – November 2018 Archive (5)

Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing their shopper interest in passenger cars in favor of crossovers, SUVs and pickups. Jumpstart Automotive Media has new data for any continuing stories you may be working on that ranks GM's sedan shopper interest in relation to some of…

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Added by John Sternal on November 29, 2018 at 9:21am — No Comments

Swapalease.com Releases Lease Trends Report for Third Quarter

Swapalease.com Releases Lease Trends Report for Third Quarter

Acura & Hyundai See Quarterly Demand Fall from Unfavorable Lease Policies

Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the third quarter of 2018. According to the report, search traffic is up significantly year-over-year for most brands with the exception of brands such as Acura (-7%) and Hyundai (-11%), which continue to…

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Added by John Sternal on November 28, 2018 at 9:30am — No Comments

Lease Credit Approval Rates Improve Slightly to 70.9% in October

Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%.

 

The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October…

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Added by John Sternal on November 15, 2018 at 11:43am — No Comments

Jumpstart Automotive Media Offers New Insights On The Dealership Experience For Consumers

Consumers Actually Want To Negotiate Price Face-To-Face, Contrary To Dealer Beliefs

Sure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at the dealership. The dealership experience is more important than ever. To better understand how dealers can make this a successful experience, Jumpstart Automotive Media studied the latest shopping trends in conjunction with Ipsos for their…

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Added by John Sternal on November 7, 2018 at 10:58am — No Comments

Jumpstart Automotive Media Offers New Insights On The Dealership Experience For Consumers

Consumers Actually Want To Negotiate Price Face-To-Face, Contrary To Dealer Beliefs

Sure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at the dealership. The dealership experience is more important than ever. To better understand how dealers can make this a successful experience, Jumpstart Automotive Media studied the latest shopping trends in conjunction with Ipsos for…

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Added by John Sternal on November 6, 2018 at 2:20pm — No Comments

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