John Sternal's Blog – December 2017 Archive (6)

Jumpstart Automotive Media Path to Purchase Insights: How the Recent LA Auto Show Illustrates the New Way Shows Cater to Car Shoppers

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data showing the impact that auto shows’ changed approach is having on car shopping. Today’s auto shows are less about concept cars that rarely make it to mass production, and more about showcasing technology and innovation found in cars that are available to consumers.

Jumpstart recently analyzed several popular vehicles on display at the …

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Added by John Sternal on December 21, 2017 at 9:45am — No Comments

LEASE CREDIT APPROVAL RATES CONTINUE TO RISE AS YEAR END COMES TO A CLOSE

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.5% approval rate for November. The lease credit approval rate improved over last month’s rate of…

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Added by John Sternal on December 20, 2017 at 8:58am — No Comments

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.

For example, consumers can lease…

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Added by John Sternal on December 12, 2017 at 3:37pm — No Comments

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the month of December. In analyzing luxury shopper interest trends, December ranked as the second-highest month for luxury…

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Added by John Sternal on December 6, 2017 at 11:33am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. …

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Added by John Sternal on December 4, 2017 at 11:57am — No Comments

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that month-over-month shopper interest was up 14% for Full-Size Pickups and 11% for 3/4 and 1-ton Pickup Trucks.

October is known in the industry as the month …

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Added by John Sternal on December 1, 2017 at 12:21pm — No Comments