John Sternal's Blog (457)

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.

Super Bowl LII, which registered…

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Added by John Sternal on February 6, 2018 at 11:18am — No Comments

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyzes vehicle research patterns of auto shoppers during the Grammys, and compares to share of interest during the three weeks prior to the…

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Added by John Sternal on January 30, 2018 at 2:36pm — No Comments

NEW ANALYSIS SHOWS ALTERNATIVE FUEL VEHICLE GROWTH IN THE SWAPALEASE.COM LEASE MARKETPLACE

Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel vehicles in the lease marketplace, including hybrid and Electric Vehicles (EV). The analysis shows that Alternative Fuel vehicles now make up roughly 7.5% of the Swapalease.com marketplace, up from 5.5% back in 2015.

The analysis comes on the heels of a report by …

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Added by John Sternal on January 26, 2018 at 2:19pm — No Comments

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a 12-month depreciation of -13.2% during 2017, compared to -17.3% in 2016.
Two vehicle segments tied for the lowest depreciation during December. Both…
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Added by John Sternal on January 18, 2018 at 1:52pm — No Comments

MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we start off the New Year.
Only one vehicle is currently offered for less than $150 per month on Wantalease.com. The Honda Civic…
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Added by John Sternal on January 18, 2018 at 1:50pm — No Comments

LEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 62.0% approval rate for December. The lease credit approval rate decreased slightly from November’s rate of 67.5%.…
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Added by John Sternal on January 10, 2018 at 11:01am — No Comments

Jumpstart Automotive Media Path to Purchase Insights: How the Recent LA Auto Show Illustrates the New Way Shows Cater to Car Shoppers

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data showing the impact that auto shows’ changed approach is having on car shopping. Today’s auto shows are less about concept cars that rarely make it to mass production, and more about showcasing technology and innovation found in cars that are available to consumers.
Jumpstart recently analyzed several popular vehicles on display at the …
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Added by John Sternal on December 21, 2017 at 9:45am — No Comments

LEASE CREDIT APPROVAL RATES CONTINUE TO RISE AS YEAR END COMES TO A CLOSE

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.5% approval rate for November. The lease credit approval rate improved over last month’s rate of…
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Added by John Sternal on December 20, 2017 at 8:58am — No Comments

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
 
For example, consumers can lease…
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Added by John Sternal on December 12, 2017 at 3:37pm — No Comments

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the month of December. In analyzing luxury shopper interest trends, December ranked as the second-highest month for luxury…
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Added by John Sternal on December 6, 2017 at 11:33am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. …

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Added by John Sternal on December 4, 2017 at 11:57am — No Comments

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that month-over-month shopper interest was up 14% for Full-Size Pickups and 11% for 3/4 and 1-ton Pickup Trucks.
October is known in the industry as the month …
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Added by John Sternal on December 1, 2017 at 12:21pm — No Comments

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus a year ago.

Incentives Jump for…

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Added by John Sternal on November 17, 2017 at 2:27pm — No Comments

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October. The lease credit approval rate improved over last month’s rate of just 47.6%, marking the lowest percentage of approval so far in 2017.

 

Consumer confidence is likely playing a role in the improvement in automotive lease credit approval numbers. During the month of October, consumer…

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Added by John Sternal on November 15, 2017 at 10:09am — No Comments

Should I Lease or Buy My Car?

The divide between your monthly payment on a vehicle lease, compared to your monthly payment when financing a vehicle continues to widen, particularly as MSRP and estimated sales prices continue to grow. In fact, it’s one of the top reasons why 1/3 of every vehicle sold today is in a lease program.

Swapalease.com, the nation’s largest online lease marketplace, analyzed monthly payment offerings on some of today’s most popular leased vehicles,…

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Added by John Sternal on November 1, 2017 at 2:00pm — No Comments

Jumpstart Automotive Media Unveils Its Latest Joint Study With Ipsos Connect Identifying Today’s Luxury Owners and What Motivates Them

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today released its latest auto shopper study in collaboration with Ipsos Connect, “Today’s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions.” The report looks at new trends in luxury auto shopping to better understand the luxury auto shopper mindset. …

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Added by John Sternal on October 31, 2017 at 10:59am — No Comments

MAJORITY OF AUTO LEASES MAINTAIN OR DECREASE IN PRICE IN OCTOBER

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Twenty-four vehicles maintained their prices from the previous month to this month. Additionally, there are sixteen models offered for $200 monthly or less, and three vehicles currently offered for less than $150 per month.…

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Added by John Sternal on October 26, 2017 at 10:14am — No Comments

LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.

The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong…

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Added by John Sternal on October 23, 2017 at 12:39pm — No Comments

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.

During September, shopper interest in Full-Size Luxury Sedans grew 15%. The…

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Added by John Sternal on October 19, 2017 at 10:34am — No Comments

Jumpstart Announces Partnership With VehicleHistory.com

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos…
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Added by John Sternal on October 10, 2017 at 10:58am — No Comments

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