Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

When asked about the biggest challenge with their current F&I products, 29% of dealer…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan, and Large SUVs.

Between July and August, shopper interest in the Luxury Sport segment grew 28%; the Coupe segment grew 15%; Luxury…

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.

Located in Chamblee’s Antique Row district, the office has an open floor plan dedicated to optimizing workflow, including whiteboard spaces that allow teams to share ideas openly and track design sprints over multi-day sessions. The decision to move into a new space was based on…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.3% approval rate for August, just shy of the “healthy” mark at 70%.

The credit approval rate for August saw a noticeable improvement from last month’s rate of just 54.3%. In more complete context, a year ago the approvals rate was much lower, reaching only 57.7% this time last year.

The jump in…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.…

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016. The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and cost per visit and was then calculated for each category.

1 Month

CTR Rate: 0.06%

Cost Per Visitor:…

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

When asked about the biggest challenge with their current F&I products, 29% of dealer respondents said both “too much of an administrative burden, and “doesn’t offer enough…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.

July’s credit approval rate is showing a decrease from the previous month (68.8%). A year ago the approvals rate was just slightly higher, reaching 57.7%. Overall, this year’s credit…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate during June, a significant rebound from May when only 48.1% were approved. The company saw less of an influx of shoppers applying for higher-end luxury leases, which often drives up non-approval rates.

So far year-to-date, 62.4% of transfer applicants have been…

Jumpstart has received two Awards of Distinction for its 2017 website design and 2016 – 2017 Insights Book from leading international awards program, the Communicator Awards.

With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2 2016).

Additionally, the Subcompact SUV/CUV segment ranked as the 11^th most-shopped vehicle category in H1 2017, jumping from…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-nine vehicles maintained their prices from the previous month to this month. Additionally there are fifteen models being offered for $200 monthly or less and three vehicles currently offered for less than $150 per month.

The Nissan Sentra SV,…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May. The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also shows that loyalty to midsize sedans is strong (49% of midsize sedan shoppers are exclusively looking at vehicles in this category) and interest in midsize sedans across Jumpstart’s portfolio of sites is up for the…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked by the company dating back to 2014 when the monthly approval ratings began.

Company officials pointed to a higher-than-normal influx of applicants looking to take over higher-end luxury leases, especially high-priced SUVs that come with payments in…

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of April, showing strong gains among domestic OEMs, and that Chevrolet passed Ford as the brand with the most shopper interest during the month (8.9%).

Chevy Gains Top Spot; Other Brands Gain Momentum

During April, Chevrolet’s share of shopper interest increased to 8.9%, up from…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month.

April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.

CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions.…