Philip Zelinger's Blog – April 2014 Archive (6)

Auto Industry Insiders Reviews HELIOS - a Facebook based customer engagement / sales platform.- introduced by xChange.

Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions. The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…

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Added by Philip Zelinger on April 23, 2014 at 4:21pm — No Comments

Automotive Advertising Experts Shared Best Practices In Social Marketing By Driving Loyalty

WAAOL - All Automotive Advertising News All The Time

Automotive advertising agencies don't know what they don't know about Social Media. However, they do know where to find out; today's Automotive…

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Added by Philip Zelinger on April 18, 2014 at 1:00pm — No Comments

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do You Qualify?

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking. Todays Lunch With…

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Added by Philip Zelinger on April 15, 2014 at 5:34pm — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL- All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search. SEO is a…

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Added by Philip Zelinger on April 14, 2014 at 1:37pm — No Comments

The Power of Podcasts and Webinars for B2B Social Marketing

WAAOL, All Automotive Advertising News All The Time

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages. The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it…

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Added by Philip Zelinger on April 11, 2014 at 1:46pm — No Comments

Social Media Matters Because Your Customers Do

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof. I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the qualitative long term benefits of customer loyalty, satisfaction, retention and residual income derived from a comprehensive marketing plan that includes social media.

A real world…

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Added by Philip Zelinger on April 6, 2014 at 12:00pm — No Comments