Fran Taylor's Blog – January 2012 Archive (1)
There is no such thing as customers for life. It's just hype to make us feel good.
I have never met anyone 30 years or older that has bought every car and went back for service 100% of the time to the same dealership. Once we face the this fact we can figure out ways to get them back the majority of the time. Do the sales reps do a service walk every time? Do the sales reps call customers on there birthday. Does everyone really roll out the red carpet like the old days? This is a start.
Added by Fran Taylor on January 13, 2012 at 3:30pm — 7 Comments
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