Implementing a BDC at your dealership is a proven way to maintain control of leads and processes. However, too many BDC’s underperform or even break-down completely due to a fatal mistake: a poor BDC manager. Poor managerial skills lead to erosion of processes and employee morale, resulting in unanswered calls, long wait times, loss of business, and high employee turn-over.

 …

Phone and email are the titans of customer communications and most likely form the backbone of your business development. But they shouldn’t be the only way you communicate with customers. Relying on only one or two traditional forms of communication can be fatal to your dealership.

Customers today expect to be able to converse with you through multiple channels. Everything from texting to Live chat to Facebook messenger. And they want those communications to be seamless and…