In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.

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Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.

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In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.



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To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.

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Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.

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In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.

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KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.…

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding. 

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: …

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.



Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.



Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the…

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.



You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient…

Let's put down the remote and pick up a notebook because we have another great KPI Cafe . This episode stresses the importance of your internal team or marketing partner understanding consumer behavior to optimize their time and focus on what really matters. That's right: Getting a better return on your investment.

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If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.…

There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.

If…

Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing.

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In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes.…

In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes.…

To kick off Season 4, KPI Cafe host Dane Saville addresses one of the most common questions in automotive paid search: Should I buy my brand name? This episode answers that and a whole lot more, so be prepared for a fact-packed session by getting that cup'o'joe.…

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy.

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—— Topics Covered…

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailored ads and messaging.

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