Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back!

Host Dane Saville brings back Reunion Marketing's CEO Dave Spannhake to share the results (CPC, CTR) of dealerships using the Intelligent Social approach, which is a strategy built on these three pillars: ad…

Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.

Don't forget to…

Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.

Don't forget to…

Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your dealership, no matter the size, can use.

—— Topics Covered ——

Things You’ve Done to Establish Your Dealer’s…

Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your dealership, no matter the size, can use.

—— Topics Covered ——

Things You’ve Done to Establish Your Dealer’s…

Many dealers rely on vendors to manage their paid search. If you’re one of them, it’s important to understand how the ads perform, including they fare against your competition. Beyond clicks or average costs, how do you know your ads are working?

You’ll encounter agencies that deliver data filtered through proprietary or third-party platforms — not true Google Analytics data.…

What’s the purpose of your dealership’s website?

There’s a good chance you can answer that easily. It’s supposed to drive car shoppers to your inventory to turn them into leads via phone calls or form submissions. The issue is that some dealers opt for bells and whistles instead of making their most important…

Caveat: This is not an endorsement of CDK sites. This simply reports our findings. We recommend platforms to dealerships based on myriad variables. 

August 28th, 2018 - We noted that CDK websites saw a significant increase in organic traffic that directly coincides with the Google "Medic" algorithm update. 

During our regular audits, our team found a pattern of increases in organic website traffic throughout the month of August as compared to July. This prompted…