Recently I had my car serviced while performing a follow-up visit. I had the oil changed and tires rotated with the Technician suggesting replacement of my air filter. I was proud the Technician took the time to show the filter as everyone knows how important the visual is for selling. At lunchtime I left to get lunch and noticed a noise from the front end of my car. As I pulled out on the highway the noise became worse and I slowed and…

I have always taught that seeing is believing and it is a must to involve customers visually. Seeing is also buying and when customers see their issues they buy more often than not. It is also retaining the customer this will improve trust and never allow the dealership to have integrity questioned. I have been asked how to do this with drop off customers and now believe Chris had a…

The past four months I have spent more time engaging in social media activity than ever before. I am fairly new to this phenomenon but have fully embraced it! From Facebook and Twitter to dealerelite.net, I enjoy pushing my content (Fixed Performance Inc.) to these different social media platforms. 

Writing and…