Elise Kephart's Blog – November 2013 Archive (2)

Outbound Phone Calls-why is this a problem? How do we fix it?

In this business we focus on all the steps to the sale.  Over the course of the last couple years, even with the technology that is revolutionizing our industry, one of the most important talents to have is THE PHONE.



When you read that last sentence, I have to assume many of you are cringing as it's the flaw of our business for many.  How many times do Managers have to harp on salespeople to MAKE THEIR calls?  And of the people making their calls, what is the quality of the phone…

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Added by Elise Kephart on November 16, 2013 at 3:20pm — 4 Comments

YouTube Videos alone are Not going to Sell you Cars

Hello everyone,



I wanted to reshare this article written for Dealer20.com



The broken process in our industry is sending a templated email with one or two phone calls and then trying the next day.



I call 4x a day, with a video message, a confirmation to that video message, a handwritten card or thank you postcard, a text message and I call 4x a day.



The process closes over 20% of internet traffic.…







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Added by Elise Kephart on November 7, 2013 at 9:06pm — 11 Comments

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