I've been battling an uphill battle for months telling my dealer group

social networking and social media is the future and we need to keep

working it. They want to sell cars NOW, and I get that. However, I've

been having a hard time putting the facts behind the social work I do

for my store. I believe the sale will come, but not soon enough. The big

questions is... does social networking REALLY work to sell more cars?

What are some of the real-world thoughts out… Continue