In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…

The question that most automotive SEO vendors hate answering is, "How much traffic will I get?" In PPC, estimates are easy. In SEO, they are often harder to find and more importantly they're misunderstood.

Vendors often point to the Google Keyword Tool or other tools that allow dealers to see how many searches are done per month on a given keyword. This can be an…

I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.

This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…

It's not necessary for most dealers to have a complete understanding of the art and science surrounding automotive SEO. What is important is realizing that whether you're doing it yourself, working together with a partner vendor, or having the vendor do all the work, your overall search (and social) strategy should be intimately tied in together to make sure you're getting the most out of…