JD Rucker's Blog – April 2013 Archive (12)

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Hidden

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…

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Added by JD Rucker on April 30, 2013 at 3:51am — No Comments

Are You Truly Recognizing Your Employees?

Success

We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees…

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Added by JD Rucker on April 20, 2013 at 12:55pm — No Comments

There are Billions of Social Media Users, but…

Tons of People

… you should only care about the ones that can buy from you.

With global brands, it’s a different story, but when we’re talking about localized businesses trying to use social media to make an impact, the community itself is all that’s important. In fact, having too many fans outside of your market…

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Added by JD Rucker on April 18, 2013 at 2:37pm — No Comments

The First Three Stages of Facebook Page Promotion for Dealers

Facebook Fan Pages

Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast to its rival MySpace. Now, it’s 10 times bigger and commands more time of humans than any other website.

The problem is that it’s not the…

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Added by JD Rucker on April 15, 2013 at 9:00am — No Comments

Why 42% of People Clicking on the First Search Listing is a Bogus Statistic

Top Listing in Google

The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I…

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Added by JD Rucker on April 12, 2013 at 2:58pm — No Comments

Your Left Hand Needs to Talk to Your Right Hand in Search

Hands Talking To Each Other

Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.

SEO and PPC are very different…

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Added by JD Rucker on April 9, 2013 at 11:11am — No Comments

For Car Dealers, Exposure is a Key Point on Social

Coastal Lighthouse

I wouldn't go so far as to say that it's the main point, but it's definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.

There has been a lot of talk lately about social signals for SEO purposes. This is…

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Added by JD Rucker on April 8, 2013 at 4:00pm — No Comments

Unify Your Content, Search, and Social Strategies

It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one.

If you hear me speak or read my writing, you'll know that I've been pushing this concept for a long time. This is the last plea I'll be making. It's the eleventh hour, so everything I post going forward on the subject will be tips for…

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Added by JD Rucker on April 7, 2013 at 3:30pm — 1 Comment

Facebook Threaded Comment Feature Brings the Touch Back to Businesses

When Facebook rolled out threaded comments last week, there was a clear lack of excitement from most of the social media blogs. It was a news item, nothing more, for most of them. Cool feature, about time, yadayadayada.…

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Added by JD Rucker on April 6, 2013 at 3:00pm — No Comments

Second Quarter Changes to Search and Social Strategy

Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”

No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.

As we move forward through the second quarter of 2013, it’s important to understand how the dynamic between…

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Added by JD Rucker on April 5, 2013 at 2:30pm — No Comments

Finding the Right Mix of Conversion and Conversation Content

The rise of content marketing and more importantly the focus that Google and Bing have…

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Added by JD Rucker on April 4, 2013 at 2:00pm — No Comments

Pepsi's Jeff Gordon Viral Video May have been Fake, but Nobody will Care

The social media world and offices across America were joined in laughter last week when a video by Pepsi featuring race car driver Jeff Gordon exploded all over…

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Added by JD Rucker on April 3, 2013 at 1:30pm — No Comments

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